Using Social Media To Affect SEO

Using Social Media To Affect SEO

Introduction: 

Although Social Media activities do affect Search Rankings but Google doesn’t directly impact on the Ranking Algorithm but one shouldn’t ignore the Social Marketing efforts. Have a look at some of the areas & the Social Media activities that affect SEO Ranking.

A) Creating Viral/Contagious Content:

The major goal is to create a Viral/Contagious content where the audience has to be inspired. The Key Elements to Viral/Contagious content including:

• Easy to Remember
• Content with Emotional Value
• People should feel good to share the Content
• Useful/Informative Content
• History/Compelling Stories relate content get people talking more about the content & it encourages the Audience to share it.

B) Sharing On Google+ Impacts On Ranking:

As Google has their own Social Network Google+, it makes Sense & Leverage on ranking slightly. When post on Google+, it helps the Brand’s Website to get rank for keywords/Phrases within the post. Any +1’d content will rank higher & quickly in personalized search results however won’t help much to change the actual ranking of the content. Best strategy including:

• Get More Followers
• Follow & Interaction inside the Google+ Communities
• Share Posts on Profile/Pages & Communities

C) How To Help Business To Improve Ranking Using Social Media:

Once the Social Profiles ranked on Google S.E.R.P. (Search Engine Result Page), Viral/Contagious Content posted, it’s very essential not to ignore Social Listening (below are the main pointers) to engage with the Audience.

• Be Present
• Ask Questions to engage with the audience
• When someone mention the brand or tweet about the company, makes them feel heard and response on-time is one of the best way to manage Positive Brand Image & Building Relationship & to help recognize the Brand.

4 Tools for Social Listening/ Social Customer Service:

Rignite

SparkCentral

Mention

Social Studio

D) Using Hashtag For Social SEO:

      I.        Following rules never to ignore using Hashtag for Social SEO:

·         Always use Keywords that is trendy, High in Search Volume & must not be Long-Tail Keyword (Use Google Adwords Keyword Planner to get help in Keywords Suggestion)

·         Don’t use more than 2 or 3 Hashtags in each Post

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Syed Waqas Saghir